Of course the best website with unbeatable deals is useless without customers. So many "off the shelf" and bespoke eCommerce and online Shopping products have not consideration to how the search engines operate and what they like to see.
This is why eSPOSURE has been built from the bottom up with the search engines at the very center of the design.
- strong page and folder hierarchy
- built-in search engine optimisation
- hidden, 301 and 302 page redirects for site migration
- professional internal linking strategy
- manage header tag usage
- title, keyword & description meta tags control
Strong Page and Folder Hierarchy
Strong folder and navigation hierarchy helps build a Search Engines understanding of your website information, how each section relates to another and also effectively channel each page weighting (e.g. Google's PageRank)
Hidden and Public 301/302 Redirects
Redirecting visitors and search engines from old pages to new ones is a constant and vital need if you wish to retain ranking for moved or renamed pages, or more importantly migrating from an existing website.
eSPOSURE can use hidden redirects that will allow pages that have been renamed, or even deleted, to continue appear as valid pages to visitors and search engines alike - all you need to do is say which page in eSPOSURE should be shown as the old page.
You can also set up more public permanent 301 or temporary 302 redirect which all the main browsers and search engines support.
Professional Internal Linking Strategy
eSPOSURE's internal linking uses a hierarchical approach, and also maximises its use of Anchor Text in all links.
Manage Header Tag Use
Using eSPOSURE you can select which <H> tags should be used for each heading level without effecting the look or feel of the heading. You can even set eSPOSURE to randomise it's use of <H> tags for you.
Title, Keyword & Description Meta Tags
Using the eSPOSURE control panel you can specify all the Title tags to use when displaying each Category and Product and title tags are a fundamental part of good Search Engine Optimisation (SEO).
Although no longer in favour with the search engines, you can also set the Meta Keywords and Description tags for all Categories and Products. It's widely accepted that the Keywords Meta Tag is ignored by the main search engines, however the Description meta tag can still play its part in achieving a good page summary.
